I’m a Lead UX Strategist and Product Designer with over 15 years of experience transforming complex challenges into intuitive, user-centered solutions. I specialize in service design methodologies and cross-functional collaboration—helping teams align around customer needs and deliver meaningful digital experiences.

My work spans platform strategy, product evolution, and enterprise-scale systems, with a focus on connecting business goals to design outcomes. I’m passionate about creating environments where user experience isn’t just part of the process—it’s a driver of innovation, clarity, and long-term impact.